BlueDot Coworking
Task
Create wayfinding systems for the interior spaces.
Every design project comes with its own learning curve, and my experience collaborating with Bluedot Coworking for my Design Agency course was no exception. At the start of the semester, our team spent a considerable amount of time navigating the “unknowns” of the space. Bluedot is a dynamic, multi-purpose coworking environment, and understanding how people moved through it, and how they needed to move through it, required patience, curiosity, and a lot of early exploration.
One of the biggest challenges was simply getting started. Before we could sketch ideas or propose solutions, we had to clarify what the client truly wanted from a new interior wayfinding system. That meant multiple rounds of questions, walk-throughs, and conversations to uncover their vision, their pain points, and the subtle ways their community interacted with the environment. It wasn’t a lack of ideas holding us back—it was making sure we were building the right ideas for the right problems.
While the initial phase took longer than expected, that slow start ultimately became the foundation for a stronger, more thoughtful design solution. By taking the time to truly understand the client and their environment, we created a wayfinding system that not only fit the space but supported the diverse community that moves through it every day.
Once our team fully understood Bluedot Coworking’s needs, we decided the most effective solution would be a central map placed beside the elevator—an anchor point that every visitor naturally encounters. From there, I took on the responsibility of designing a set of three cohesive maps: one for the ground floor, one for the first floor, and one for the second floor.
Each map required its own layout, yet they all needed to feel unified as part of a larger system. I created clear, easy-to-read visuals that outlined room placements, major pathways, and points of interest specific to each level. To support accessibility and user clarity, I also designed a detailed key that helps guests quickly understand what each symbol means and what amenities or resources are available on each floor.



| Hex Code #0b1957 |
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| R 11 G 25 B 87 |
Bluedot Primary Blue
| Hex Code #5784e6 |
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| R 87 G 132 B 230 |
Bluedot Secondary Blue
Typeface
Montserrat
Usage
Signage
Although our digital designs are complete, the physical installation phase is just beginning. Moving forward, one member of our team will be working directly with Bluedot Coworking to bring the wayfinding system to life within the space. This hands-on collaboration will involve translating our map designs into printed, durable pieces that can be mounted beside the elevator.
While the production process is still in its early stages, our goal is to begin creating and installing these elements soon. Once completed, the maps will serve as a fully integrated part of Bluedot’s environment—helping visitors feel grounded, confident, and supported as they navigate the space.
We’re excited to see the project move from concept to reality and to continue strengthening the connection between thoughtful design and user experience.
Management
Mark Franz
Project Manager
Nathaniel Berger
Account Manager
Creative Direction
Mark Franz
Creative Director
Caroline Murphy
Creative Director
Xenab Malik
Creative Director
Production
Audrey Coiner
Graphic Design
Haylee McCutchen
Graphic Design
