Case Study Identity

Athens Birth Circle

⬤ 01. Challenges

Design Challenges

One of the biggest design challenges I have faced is learning how to let go of the reins, so to say. Once I get an idea of how to do something, I’m usually set on it. However, this process has really shown me the benefits of collaboration in design. I have extremely enjoyed the process of helping Athens Birth Circle in seeing their design process come through.

We used things like duo tone on images as well as adding different textures to things like flyers and rack cards. We also used that same process in creating their website.

⬤ 02. Experience

Balancing fun, professionalism, and readability

This has been a really great experience working with a company, this is one of the first partnerships where I have been able to receive live feedback and build with a company Athens birth circle let me have a lot of creative freedom throughout this process and it’s been a great collaboration.

⬤ 03. Process

Testing and finalizing

The finalizing process included a lot of the website design process and using wix. I learned so much about how that software worked and all that goes into a website redesign.

Credits

Management

Mark Franz
Project Manager

Nathaniel Berger
Account Manager

Creative Direction

Mark Franz
Creative Director

Caroline Murphy
Creative Director

Xenab Malik
Creative Director

Production

Erin Julian 

Graphic Design

Anthony coy
Graphic Design

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