Emotion Sandbox App

The hardest part of this project was creating a character that felt friendly and engaging, while still making it clear that the app is meant to help people with social anxiety. The design had to convey emotions such as nervousness, comfort, and confidence without coming across as too childish or distracting. Striking the right balance between playful and realistic required careful work on the character’s shape, facial expressions, and overall style.

The main deliverable for this project was a cohesive visual system for the app, centered around a versatile, expressive character. This included character poses, emotional states, supporting assets such as typography and color palette, a set of logo variations, and a fully developed app icon designed to work alongside the character, reinforcing a calm, friendly, and supportive user experience.

Throughout the design process, various character styles, poses, and emotions were explored to achieve an optimal balance between expressiveness and clarity. The objective was to create a character that appeared lively and relatable while remaining compatible with a simple, clean user interface. Adjustments were made to body language, size, and placement to enhance users’ understanding of the character’s emotions.

The final stage of the project involved refining and selecting character poses, logo variations, and app icon concepts to identify those that best conveyed the app’s tone and purpose.

We finalized the primary avatar system, ensuring consistent proportions, line weight, and body language across all use cases. After finalizing the decisions, we organized the assets,  including character variations, logo systems, and the app icon, into a cohesive design system. This approach ensures consistency across the app and establishes a clear foundation for future development.