The main challenge faced in this project was creating designs that ultimately showcased the values of the brand while making them fun and exciting for customers.

Dirty Girl Coffee expressed how they were in need of some new merchandise designs such as stickers, t-shirts, etc. These designs required existing brand colors plus adding a couple new colors to help bring in some contrast. As a result, three different styles of merchandise designs were created that still feel connected to the brand, but are new and different to the brand.

A conflicting challenge that surfaced was the primary logo, it wasn’t quite working in the sticker designs. We created an alternative logo for the brand to use as a simpler version of the primary logo, but is still as effective for the brand’s message.

We used digital illustration and hand drawing to bring these new designs to life. They will be printed for the brand to use for various needs.

Throughout this process we communicated with the client to figure out exactly what the vision was for this project and how we could execute it. We discussed what styles, colors, and deliverables would be best to communicate the brands needs. We wanted to make sure that it kept with the brand’s consistency and communicates the brand’s message, but still allowed for new ideas to surface.

We started this project with an idea of the client wanted, but wasn’t sure how to fully pull off the vision. Through the meetings we had all semester, we narrowed down the art styles, imagery, color palette, and the typography. With all of these assets we were able to make designs that felt connected with the brand and most importantly what the client loved.