Case Study Identity September 17, 2024

Hocking Hills Garment Center

Designed and developed a website for Hiking Hills Garment Factory, incorporating clean aesthetics, strong branding elements, and intuitive navigation to improve user experience and drive online sales.

Task

Web Design

  • Strategy

    Feedback and Iteration

  • Design

    Web Design

  • Client

    Hocking Hills Garment Center

⬤ 01. Challenges

Website Design

This project involved designing and developing a user-friendly and visually appealing website for Hiking Hills Garment Factory. The goal was to create an online platform that effectively showcases their high-quality apparel, enhances brand visibility, and drives online sales.

⬤ 02. Experience

Web Design

Working on this project was a rewarding experience. I enjoyed the opportunity to delve into the world of outdoor apparel and translate the brand’s rugged aesthetic into a compelling online presence.

I learned valuable skills in website design, e-commerce integration, and user experience (UX) design.

⬤ 03. Process

Research and wireframes

Conducted thorough research on the target audience, competitive landscape, and brand identity of Hiking Hills. Created wireframes to define the website’s structure and functionality.

Credits

Management

Mark Franz
Project Manager

Nathaniel Berger
Account Manager

Art Direction

Mark Franz
Creative Director

Krishty Debangana
Art Director
Brand Strategy

Production

Krishty Debangana
Web Design

Najmeh Pirahmadian & Krishty Debangana
Logo Design

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