On Campus Social Enterprise

The biggest challenge with this project was designing within the Ohio University guidelines while also taking a creative spin to make it stand out from everything else that is also a part of the University.  This was a challenge because I did not know how far I could go with everything because I looked through the design from the university and it is all laid out the same way so that is all I did at first but then I found out we could be more creative. 

The deliverables and goals for the project were to create branding from the ground up starting with a name being Bobcat Thrift then developing a logo that fits the name. Then incorporating this name and logo into both flyers to have around campus but then also creating a possible style for what the social media might look like.

I looked through all the Ohio University branding and looked into more of the secondary color options that are still a part of the university so I could make this brand unique. 

This was something that I have never faced before because both me and the client were trying to push the boundaries while staying within the University guidelines that already exist.  

After this semester of work we developed a logo, color pallets, font choices, word mark, flyers, some social media posts and what the social media presence could look like. One part of this process that I really enjoyed was looking into how other Universities and thrift stores promote their business on social media. With that research I threw together something that could be their framework for social media.