Branding Identity November 27, 2024

Triple L Farms

Triple L Farms or Leaving Little Legacies Farms, required a fresh branding guide to push their business and extend their reach to prospective buyers and people interested in purchasing farm fresh products with positive impacts on the environment.

Task

Developing a New Brand

  • Strategy

    Brand Strategy

  • Design

    Branding Design

  • Client

    Triple L Farms

⬤ 01. Challenges

Branding Challenges

The Largest challenge throughout this project was re-developing the logo to reflect current restrictions on the LLC’s name and what the business could operate under while maintaining the client’s original desires for this project. How could I retain and build from the original idea but reflect the current operational needs?

The deliverables and goals of this project included designing a complete branding package that housed the logo, fonts, any design elements, logo mark, packaging stamp designs, and mockups providing visual examples of the brand in use.

This project was optimized to provide the business owner the ease of creating promotional materials, labels, and items in-house efficiently or outsourced at minimal costs.

⬤ 02. Experience

Client Communication

Working with the client required communication through Teams, Basecamp, and Email which was challenging in some instances but extremely effective in others.

I was able to expand my horizons on communication and was able to build up my professional vs informal communication skills with clients.

Color palette

/ Foundations

Design system
Primary
#38658e		 SCSS var
$color-brown

◯
R 84
G 56
B 42

Rustic Brown

Green
#5C7345		 SCSS var
$color-green

◯
R 92
G 115
B 69

Earthy Green

Grey
#F2E8D1		 SCSS var
$color-beige

◯
R 242
G 232
B 209

Eggshell White

Typography

/ Scales

⬤ 03. Process

Fulfilling the mission for Triple L Farms

At the end of the semester long project, we were able to develop a finalized logo, branding guide, tag designs, and informational guide for handmade seed paper to meet the clients needs when running their small business.

This branding guide and information will assist the client in future endeavors and allow for an easier time developing their business while still focusing on their family and farm.

Credits

Management

Mark Franz
Project Manager

Nathaniel Berger
Account Manager

Art Direction

Caroline Murphy
Creative Director

Production

Carmen Chao
Graphic Design

Margaret Edwards
Graphic Design Support

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