The Choose You Club

The Choose You Club project involved developing a cohesive visual identity and brand system for a new membership community. The work included creating the logo system, color palette, typography, brand guidelines, and supporting design elements, alongside a flexible suite of social media, marketing, campaign, and member-experience assets. Deliverables included social media templates, launch graphics, landing-page visuals, email and promotional assets, welcome materials, and a digital member welcome kit, creating a consistent visual language that could carry across the brand’s digital and physical touchpoints.

The process began with an exploration of the existing Anna Jinja Show brand, competitor research, visual audits, and mood boards to establish a direction for The Choose You Club. Multiple visual concepts were developed and presented before refining the selected direction into a complete brand system. From there, the identity was applied across marketing, social media, launch campaigns, print materials, and member communications, with feedback and iteration incorporated throughout the process.

The project concluded with a comprehensive brand guideline, organized asset library, production-ready files, and a set of applications demonstrating how the identity could work across different brand touchpoints.