The existing website design needed structure and cohesive design updates.
⬤ 02. Experience
Website Redesign
Working on this project was a rewarding experience. I enjoyed the opportunity to contribute to the success of a local, family-owned business and to create a website that reflects their values and connects with their community.
This project allowed me to hone my skills in website design, e-commerce integration, and user experience (UX) design.
⬤ 03. Process
Single function to multi-function
Our first iterations experimented with form and materials. Further iterations revealed more opportunities for combining packaging and display, as well as a boxed set for all three type of jewelry in the collection.
Credits
Management
Mark Franz Project Manager
Nathaniel Berger Account Manager
Art Direction
Mark Franz Creative Director
Tabitha Asiedu-Gyamfi Art Director Brand Strategy
Production
Tabitha Asiedu-Gyamfi Website Design
Caroline Murphy Website Design
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