The largest challenge faced in this project was incorporating a unique and engaging color palette throughout the web pages. The client wanted something flashy yet modern, but their current brand kind of limited the flexibility of color usage. Balancing their established aesthetic with trying not to be too fancy was difficult at time to explain to them.
Another major challenge was navigating a new website builder platform that I hadn’t previously used. While it did have some convenient features, it also came with a learning curve and unexpected limitations when it came to customization. I had to troubleshoot issues on the fly and find creative workarounds to bring the vision to life while still delivering a clean and functional user experience.
I also wasn’t receiving timely and specific feedback from the client. Communication delays and vague direction made it difficult to move forward confidently at times. I had to learn how to ask the right questions and present options in a way that made it easier for the client to respond and make decisions.
The main deliverable for this project was a website that reflects the client’s brand while offering a refreshed interface. The final site is visually engaging, easy to navigate, and adaptable for future updates and content changes.