Case Study Identity January 29, 2026

Majestic Galleries

  • Strategy

    Brand Strategy

  • Design

    Art Direction

  • Client

    Majestic Galleries

⬤ 01. Challenges

Design Challenges

The Challenges faced throughout the process were making sure the clients visions were executed throughout the iterations of logo design.

Specifically, the iconography featured in the main logo was difficult to perfect. Through multiple meetings and feedback from the client, we were able to form a solid collaborative idea in the end.

 

⬤ 02. Experience

Experimental, community based, and modern.

First, we started with a discovery session to gather insight into the client’s wishes to begin conceptualizing ideas for the first draft logo designs. Throughout the iterative process, we produced many different logo variations to recieve feedback on. In the end, we created a logo and brand design that blended the client’s wishes with the designer’s style and abilities.

The images below show the logo design process and product mockups that would appear in the gallery, such as t-shirts, candles, and signage.

Color palette

/ Foundations

Typography

/ Scales

Credits

Management

Mark Franz
Project Manager

Nathaniel Berger
Account Manager

Creative Direction

Mark Franz
Creative Director

Caroline Murphy
Creative Director

Jabin Tasmin
Creative Director

Production

Ethan Clawson
Graphic Design

Abbie DeLong
Graphic Design

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