Scioto Valley Cancer Support Group

One of the primary challenges in this project was reconciling the client’s desire for a rainbow gradient with their preference for a warm, cohesive color palette. While the concept of a colorful rainbow was meaningful, it initially created difficulty in establishing a clear and consistent brand identity. To address this, we shifted toward a more unified solution by simplifying the design and using a single color (lavender purple) which is widely recognized as representing all cancers. This allowed us to maintain symbolic meaning while improving visual clarity and cohesion. Additionally, careful consideration was given to the size and presentation of the ribbons to ensure they effectively communicated the intended message. Another challenge involved balancing and integrating multiple perspectives throughout the design process. By thoughtfully combining ideas and maintaining open communication, we were able to reach a final outcome that satisfied all parties involved.