Athens Area Mediation Service

The largest challenge faced in this project was getting all of the board members to agree on a set logo design. Various points of view made it difficult to land on a logo design. Some board members prefer human-centered imagery, while others prefer the clean and abstract letter-forms. Trying to create a design that would reflect their new branding identity was a fun but challenging process. The main deliverables for this project was the reformatted formal documents, the SouperBowl poster, and business cards with the logo designs.

We examined the previous brand identity of AAMS, then explored ways to create a new brand identity that would differentiate AAMS from other mediation services. It also needed to reflect their core mission and values. Throughout the iterative process, we went through multiple iterations of logo designs until refining to the final three.

The images below show examples of logo designs explored by the design team. After several rounds of redesigns based on client feedback, we were able to create three great logo designs which conveyed a clean and professional look.

The final step of this process was to provide Athens Area Mediation Services with their finalized and polished style guide. The style guide includes typography, color palette, mockups, etc. This is a guide to steer the organization in the direction of cohesive design to increase pattern recognition in viewers and audience.